What, exactly, is this guy saying?
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I just heard an ad for a car lot in which the announcer-guy says,
Our repeat customers that keep coming back help keep us in business
What kind of utter gibberish is THAT?
- Customers are people, and you never refer to people as ‘that’. He should say “who keep coming back”.
- Have you ever even heard of “repeat customers” who DON’T come back? The phrase “who keep coming back” is superfluous nonsense and can be discarded. This leaves us with “Our repeat customers help keep us in business”.
- Note the word “Help”. As long as he doesn’t specify HOW MUCH help they were, the sentence is meaningless and you might as well ignore the whole thing, except for one point . . .
- If someone goes to this place and buys a car and then is needing another one in the near (presumably - it’s often enough to keep this guy’s business alive) future, that tells me that he’s selling cars held together with bubble gum and bailing wire.
What a load of used food product!
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